marketing that delivers TANGIBLE results

Marketing is most impactful when all the elements of your marketing strategy work together seamlessly to tell a consistent brand story.

Adopting a collaborative, project management approach to marketing provides structure, yet is flexible enough to respond to changes in the marketplace.

I have the experience to deliver proven strategies that help your business get serious about marketing.

Specialist Content Writing and SEO services are also available.

MARKETING STRATEGY

A flexible plan of action is a critical aspect of marketing for any business, providing direction as well as encouraging accountability and commitment. An integrated marketing plan brings together all marketing initiatives to create a seamless customer experience.

• Actionable plans

• Market and competitor research

• Effective customer segmentation

• Branding, messaging and language

• Identify and recommend channels

• Execution, including managing timelines and reporting

MENTORING / TRAINING

About to start a website building project? Unsure where you should focus your marketing efforts? Need some help getting up-to-speed on the latest Search Engine Optimisation techniques?

If you’re a small business owner struggling to juggle marketing as well as everything else a business owner needs to do, I can help. We’ll work together to determine where best to spend your time and limited marketing budget, divide the tasks between us and develop a plan to get things done.

• Search Engine Optimisation training

• Local SEO guidance and support

• Consulting support for website development or upgrade projects

• Troubleshooting technical issues such as setting up Google Search Console and Google Analytics

• Content planning and content calendars

• Formal training so you can do things yourself.

If you are keen to play a hands-on role marketing your business but need someone to help you make decisions, provide guidance or support you to do tasks yourself, my mentoring and training support is for you.

I can provide as much or as little support as you need as well as training via Zoom.

EMAIL MARKETING

Email marketing is a cost-effective way of building a brand by turning people who engage with your business into customers and converting customers to fans. More than a sales tool, email marketing offers an opportunity to position you as a subject matter expert by sharing knowledge and information that matters to your customers.

• Email marketing plans

• Setting up Mailchimp templates

• Writing content

• Preparing and sending regular newsletters

• Reporting and refining